Pipedrive vs. HubSpot: Which Should You Choose?
Daniel Zvi
Choosing the right project management software is essential for businesses looking to streamline workflows, enhance collaboration, and improve efficiency. While Pipedrive and HubSpot are widely known for their CRM capabilities, both platforms offer project management tools to help teams track tasks, manage deadlines, and optimize processes.
This Pipedrive vs. HubSpot comparison will break down their features, pricing, automation, and integrations to help you determine which tool best suits your business needs. Whether you're looking for a lightweight project tracking tool or a comprehensive solution with sales and marketing integration, this guide will provide the insights you need to make an informed decision.
General Overview: Pipedrive vs. HubSpot
Before diving into the details, let’s examine how Pipedrive and HubSpot approach project management. While both platforms originated as CRM solutions, they have expanded their capabilities to include task management, collaboration tools, and workflow automation.
Pipedrive: A CRM-Integrated Project Management Tool
Pipedrive is primarily designed for sales teams, but its Projects feature allows businesses to track projects, manage tasks, and assign deadlines. It is ideal for teams transitioning seamlessly from sales to project execution. With a Kanban-style view, automated workflows, and CRM integration, Pipedrive simplifies task management for deal-related projects.
HubSpot: A Full Business Operations Platform
HubSpot provides a more comprehensive approach to business operations, offering project management, marketing, sales, and customer service tools under one platform. Its HubSpot Projects feature helps businesses plan, collaborate, and track tasks with an intuitive dashboard and built-in templates. Unlike Pipedrive, HubSpot’s project management is designed to integrate with its marketing and service hubs, making it a good choice for teams managing customer relationships, campaigns, and internal workflows.
While both platforms offer task tracking and workflow automation, their primary focus and target users differ. The next section will break down their features, integrations, and usability to help you choose the right tool.
Feature Comparison: Pipedrive vs. HubSpot
When evaluating Pipedrive and HubSpot for project management, it's essential to understand their key features to determine which aligns best with your business needs. Below is a detailed comparison of their offerings:
1. Task Management and Organization
Pipedrive:
- Uses a Kanban-style project management system to track tasks through different project phases.
- The Projects add-on helps teams transition from closed deals to project execution.
- Allows users to assign tasks, set deadlines, and monitor task progress.
- Lacks advanced task dependencies and resource allocation tools in dedicated project management software.
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Collaborate across teams
HubSpot:
- Offers a centralized project dashboard for managing multiple tasks and deadlines.
- Provides pre-built project templates to speed up task creation and workflow standardization.
- Allows teams to assign responsibilities, set priorities, and track department progress.
- Integrates seamlessly with marketing, sales, and service teams to align customer projects with internal workflows.
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2. Collaboration and Communication
Pipedrive:
- Enables task assignments, comments, and file sharing within the Projects module.
- Lacks built-in team chat or real-time communication tools.
- Relies on third-party integrations (e.g., Slack, Google Drive) for advanced collaboration.
HubSpot:
- Provides built-in collaboration tools, including task mentions, file sharing, and comments.
- Supports real-time chat and email tracking to enhance communication within project teams.
- Allows seamless cross-team collaboration, ensuring that marketing, sales, and service departments stay aligned.
3. Automation and Integrations
Pipedrive:
- Features basic workflow automation, such as task assignments, status updates, and reminders.
- Integrates with Google Drive, Slack, Zapier, and CRM tools, but lacks advanced automation for complex workflows.
- Primarily designed for sales-driven automation, making it less suitable for businesses needing fully automated project workflows.
HubSpot:
- Offers advanced automation tools, allowing users to automate task assignments, project triggers, and deadline reminders.
- Supports various integrations, including Asana, Trello, and Salesforce, ensuring compatibility with various business applications.
- Provides workflow automation across multiple business functions, from marketing to sales and customer service.
4. Reporting and Analytics
Pipedrive:
- Provides basic reporting dashboards that focus on task completion rates, deadlines, and sales-related metrics.
- Limited project performance insights compared to full-scale project management tools.
HubSpot:
- Features advanced analytics tools, tracking project efficiency, team performance, and workflow bottlenecks.
- Offers deep integration with marketing, sales, and service data, providing a comprehensive view of business operations.
5. User Interface and Experience
Pipedrive:
- Has a clean and intuitive interface with a sales-driven layout.
- The Projects feature is easy to navigate, but its interface focuses less on project tracking than other dedicated platforms.
HubSpot:
- Features a drag-and-drop project management interface with a modern, user-friendly design.
- Provides a more comprehensive dashboard, making it ideal for multi-team collaboration and project tracking.
6. Pricing Plans
Pipedrive Pricing Plans:
- Essential: $14 per user/month – Basic CRM, no built-in project management.
- Advanced: $39 per user/month – Includes email automation, but limited project tracking.
- Professional: $49 per user/month – Access to Projects add-on for basic project management.
- Power: $64 per user/month – Full project planning capabilities and sales forecasting.
- Enterprise: $99 per user/month – Custom solutions with premium customer support and advanced security.
HubSpot Pricing Plans:
- Free CRM: $0 per month – Includes basic task management, but lacks automation.
- Starter Plan: $15 per user/month – Adds project templates, task tracking, and integrations.
- Professional Plan: $800 per user/month – Includes workflow automation, cross-team collaboration, and project workflows.
- Enterprise Plan: $3,600 per month – Offers AI-driven project insights, advanced reporting, and enterprise security.
Note: HubSpot’s project management tools are primarily part of its Marketing and Sales Hubs, requiring additional purchases for full functionality.
7. Customer Support
Pipedrive:
- Offers 24/7 customer support via live chat and email.
- Provides self-service resources, including a knowledge base, webinars, and a community forum.
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HubSpot:
- Includes phone, email, and live chat support across all paid plans.
- Features HubSpot Academy training, webinars, and an extensive knowledge base.
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Pipedrive vs. HubSpot: Feature and Pricing Comparison Chart
We prepared a side-by-side comparison table to make it easier to see the key differences between Pipedrive and HubSpot for project management.
| Feature | Pipedrive | HubSpot |
| Primary Use Case | CRM-driven project management for sales teams | Full business operations platform integrating marketing, sales, and customer service |
| User Interface | Simple, sales-oriented layout | Modern, customizable interface with drag-and-drop functionality |
| Task Management | Kanban-style project tracking with task assignments and deadline reminders | Customizable task boards, automated workflows, and project templates |
| Collaboration Features | Notes, file sharing, task mentions, and basic communication tools | Real-time updates, file sharing, built-in chat, and task commenting |
| Automation | Basic workflow automation for sales and project tracking | Advanced project automation, task triggers, and cross-team workflow automation |
| Integrations | Google Workspace, Slack, Zapier, and CRM-focused integrations | 1,000+ integrations including Asana, Trello, Salesforce, and marketing tools |
| Reporting & Analytics | Basic reporting with a sales and deal-focused approach | Advanced analytics with project performance tracking and customizable dashboards |
| Best For | Small to mid-sized businesses needing CRM-integrated project management | Businesses looking for a comprehensive project management system with advanced automation |
| Free Plan | No free project management plan | Yes, with limited project tracking and basic task management |
| Pricing - Basic Plan | $14/user/month – CRM only, no built-in project management | $15/month – Includes project templates, task tracking, and integrations |
| Pricing - Mid-Tier Plan | $49/user/month – Includes the Projects add-on | $800/month – Advanced workflow automation and collaboration |
| Pricing - Enterprise Plan | $99/user/month – Full CRM and project planning solution | $3,600/month – Custom reporting, AI-powered insights, and advanced security |
| Customer Support | 24/7 live chat and email, community forum, knowledge base | Phone, email, live chat support, HubSpot Academy, dedicated account managers |
Pros and Cons: Pipedrive vs. HubSpot
To help you weigh the advantages and limitations of each platform, here’s a breakdown of Pipedrive and HubSpot's pros and cons based on their project management capabilities, automation, integrations, and pricing.
Pipedrive Pros & Cons
Pros:
- Sales-Focused Project Management – Designed for sales teams, allowing smooth transition from closed deals to projects.
- User-Friendly Interface – A simple, intuitive layout makes it easy to navigate for small teams.
- Seamless CRM Integration – Built-in connection with Pipedrive CRM ensures that sales and project management work together.
- Basic Workflow Automation – Automates task assignments, reminders, and deal-to-project handoffs.
- Affordable for Small Teams – Lower pricing tiers make it cost-effective compared to HubSpot’s advanced plans.
Cons:
- Limited Advanced Project Features – Lacks task dependencies, time tracking, and multi-team project collaboration.
- No Built-In Communication Tools – Relies on third-party integrations (Slack, Google Drive) for team collaboration.
- Additional Costs for Full Project Features – Requires Projects add-on, which increases cost per user.
- Basic Reporting and Analytics – Primarily sales-focused insights, lacking in-depth project performance tracking.
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HubSpot Pros & Cons
Pros:
- Comprehensive Project Management – Supports marketing, sales, and service teams, offering a full business operations platform.
- Advanced Workflow Automation – Automates task assignments, deadlines, and multi-team project workflows.
- Seamless Marketing & Sales Integration – Project management integrates with HubSpot’s CRM, marketing, and service hubs, making it an ideal all-in-one platform.
- Extensive Reporting & Analytics – Advanced dashboards provide insights into project performance, team efficiency, and campaign success.
- Robust Collaboration Tools – Includes built-in team communication features like task comments, mentions, and file sharing.
Cons:
- Expensive for Advanced Features – Higher-tier plans ($500+ per month) may be cost-prohibitive for small businesses.
- Steeper Learning Curve – Comprehensive features require onboarding, making it less intuitive for new users.
- Overkill for Small Teams – Businesses looking for simple task management may find HubSpot’s project tools too complex for their needs.
- Full Functionality Requires Multiple Hubs – Project management is spread across Sales, Marketing, and Service Hubs, requiring additional purchases for complete workflow integration.
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Final Verdict: Which Project Management Tool Should You Choose?
Both Pipedrive and HubSpot offer project management capabilities, but the right choice depends on your business needs, team structure, and budget.
Choose Pipedrive if:
- Your primary focus is sales, and you need a CRM-integrated project management tool.
- You prefer a simple, intuitive interface for tracking deal-to-project transitions.
- Your team requires basic project tracking without extensive automation or analytics.
- You want an affordable, sales-driven project management tool without unnecessary complexity.
Choose HubSpot if:
- You need a full-scale project management platform with workflow automation and cross-team collaboration.
- Your business integrates marketing, sales, and service teams into project workflows.
- You require advanced analytics and reporting tools for tracking project success and team performance.
- You’re comfortable with higher pricing and want an all-in-one business operations platform.
Still unsure? Explore our detailed reviews of Pipedrive and HubSpot.
Read our full Pipedrive review
Read our full HubSpot review
These insights will help you make the most informed decision for your business.
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Daniel Zvi
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