HubSpot Review

flag Keep track of & address customer issues
  • Get more done with robust multitasking features

  • Leverage your time to maximize productivity

  • Manage project tasks and information in one app

  • Collaborate more effectively with teammates

Pros & Cons

  • Extremely easy and intuitive to use
  • Fantastic for handling multiple projects and customer support inquiries
  • Hubspot Project is free for Basic, Professional, and Enterprise users
  • Not available in the free subscription.

Plans & Pricing

HubSpot offers a free for life trial with some restrictions. One critical aspect of HubSpot Projects is that it’s not a standalone solution. It comes together with service, sales, and marketing tools. That means organizations can manage their marketing or sales projects and customer support requests all in one platform. Every plan includes their helpdesk management solution, even the free option.

Starter

This package is only $50 per month and provides access to mostly CRM related features like lead insights, customer service, live chat, email marketing, contact management, and tracking. Overall, well worth the investment for growing businesses and marketing teams who want to streamline their work by using one platform.

Professional

The professional package is $800/month. You get access to all the basic package features and pretty much everything else. Noteworthy features include goal-based nurturing, the projects tool, smart content, A/B testing, GSC (Google Search Console) and Salesforce integration.

Enterprise

A $3,200 per month investment that provides access to significantly advanced analytics, including features such as custom events, contacts reporting, predictive lead scoring, and YouTube integration among others. Useful for companies with clearly defined customer support, sales, and marketing processes that want to track and analyze data more efficiently, all through a single platform.

Starter
$50/month
Professional
$800/month
Enterprise
$3,200/month

Overview

HubSpot is an advanced, all-in-one inbound marketing and customer support platform that offers marketing and sales automation, analytics, helpdesk ticketing, and customer relationship management (CRM) software. HubSpot helps companies attract visitors, nurture leads, close deals and excel at customer service. It’s primarily suited for businesses that have a lot of marketing, sales, and customer support activities to conduct.

Rating

  • "Price"
    8 /10
  • "Features"
    7 /10
  • "Ease of Use"
    9 /10
  • "Help and Support"
    9 /10

Features and Functionality

HubSpot Projects provide all the usual elements you would expect from a project management (PM) tool such as projects and task or subtasks tracking with a high level of multitasking capabilities. You can assign several team members to the same or different tasks, easily access an overview of all tasks and projects, as well as assign deadlines, add important descriptions or attachments as necessary. Trello is the closest equivalent to HubSpot Projects but it fails in comparison when it comes to sophistication, productivity power, reporting, and analytics.

Ease of Use

HubSpot Projects is an extremely user-friendly and intuitive platform. Whether you’ve used project management software in the past or never, you’ll be able to grasp the tool because of how straightforward and uncomplex it is.

Usability is seamless across all applications within the HubSpot software suite. No matter what you need to do, be it marketing automation, lead scoring, keyword research, blog publishing, email, social media or other, everything is easy to understand, execute, and operate.

Applications and Integrations

HubSpot Projects can only be accessed via your HubSpot account, found on the ‘Marketing’ tab (Marketing > Planning and Strategy > Projects). You’ll need to be enrolled in the basic, professional or enterprise plan to access it. However, helpdesk ticketing and support are available on free and paid plans.

Users can access the platform with any Internet-connected device such as desktop, laptop, tablet or smartphone via any web browser. The software is mobile friendly and fine-tuned to adapt/accommodate any screen size, making for a great user experience regardless of device type.

In addition, a mobile application is available for Android and iOS (Apple) devices. You can initiate contact with teams or prospects on the go, access performance reports, marketing, and sales tools. Users can do things like pull CRM data or reports, access and edit customer related info, analyze email engagement, and update deals.

Granted, not all of HubSpot Projects feature is available on their mobile app but you can view your assigned tasks and create new ones. Editing of due and future tasks is only possible on iOS devices.

As for software integrations, the Projects platform of HubSpot can’t be integrated with any common tools like Dropbox, Outlook, Slack, etc. but with good reason. This is because the HubSpot platform itself is a collection of business applications and already has over 240+ integrations that address practically every need.

Whether it’s easily connecting to MailChimp, Magento and/or WordPress to effectively collect customer inquiries or perhaps, integrating with Salesforce to boost revenues, HubSpot got it all. Best of all, coding knowledge or extra development work is rarely required.

Customer support

HubSpot offers 24/7 access to their support knowledge base, community forum, and FAQ but restricts actual contact (e.g. by phone) to paying customers. This is because they want to keep providing users with free products, which makes sense.

Generally, it takes around 1-3 working days on average to resolve issues. However, the HubSpot community is a friendly and active bunch, made up of users, employees, and partners. More often than not, you’ll find an answer to your question fairly quickly.

In addition to the above-mentioned, paying customers will get access to the following support options: support ticket, service via Twitter, exclusive IT community, phone support, custom support, and remote tech support.

  • 24/7 Help & Support
    24/7 support is available to all users regardless of plan
  • Phone Support
    Contact customer support by phone for help with your inquiries
  • Live Online Chat
    Available to all users regardless of their pricing package
  • Email
    Email customer support and they will generally get back to you within 24 hours.
  • Video Tutorials
    There are a number of video tutorials on both YouTube and HubSpot Academy.
  • FAQ
    There is a highly detailed FAQ section.
  • Community Forum
    There is a very active community forum where you find answers to many advanced issues.
  • Blog
    The blog is continuously updated and covers many topics related to marketing, sales, service, and functionality of the software.

Final Word

HubSpot is an integral tool for managing projects, providing customer support, and handling other internal operations that have to do with marketing or sales. It has significant advantages over other products because it isn’t a standalone project management platform. You won’t need to have separate excel spreadsheets, word documents or other external software to manage and make your projects a success.

Your team will spend less time learning how to use it because features are relatively easy to use and intuitive. However, the size of your business needs to be considered when it comes to making a purchase decision. Businesses that have very few prospects to work with should start with the ‘Starter’ package. Small businesses or larger organizations with greater prospects and customer base should begin with the ‘Professional’ plan.

There are massive benefits that come with all-in-one support, marketing, and sales automation platforms like HubSpot. Every business can benefit from being able to work and manage activities in one place because it decreases chaos, improves workflow, efficiency, and overall productivity.

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Gabriel Nwatarali>
Gabriel Nwatarali
author

Gabriel Nwatarali is a digital marketer and designer, who has successfully helped several organizations complete complex marketing, including design projects. He's the founder of Tech Help Canada, a results-driven design and marketing agency. He also regularly contributes his knowledge of tech, digital marketing, and business to online publications.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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